PRIVATE WEALTH PARTNERS
A local boutique wealth manager in search of a more personalized, authentic brand identity and communication strategy.
Rebrand
Simplifying the long name down to a more memorable acronym was our first priority. It was also very important to make it clear what service RSMA provided, which made Wealth Management a necessary addition. We then paired the classic letterforms of this traditional Roman typestyle with a strikingly simple and modern sans serif to fully embrace both the professionalism and personalization of the business. Anchored above, a simplistic graphic of mountain tops was added to represent the Pacific Northwest and provide a nod to the previous logo.
Website
RSMA Wealth Management previously had an off-the-shelf website that relied on vague language and stock photography. While functional, it didn’t reflect the firm’s boutique approach or the depth of expertise their team brings to client relationships.
We designed and developed a new site tailored specifically to RSMA — modern, professional, and aligned with the firm’s brand identity. Custom messaging highlights their CPA and CFP® credentials, while clear navigation showcases their comprehensive planning services. Authentic imagery and thoughtful design replace stock visuals, giving clients and prospects a more personal, trustworthy experience.
The result is a digital presence that communicates precision, professionalism, and RSMA’s commitment to building lasting client relationships.
