PRIVATE WEALTH PARTNERS
A local boutique wealth manager in search of a more personalized, authentic brand identity and communication strategy.
Rebrand
Private Wealth Partners had an established reputation built over 40 years, but their visual identity hadn’t kept pace. The previous logo and branding felt traditional and slightly stale, rather than modern and timeless.
We led a complete rebrand, refining the logo and building out a full visual system that included color palette, typography, and custom iconography. The new identity draws inspiration from the firm’s Northern California roots, balancing professionalism with warmth through tones of sea, valley, and sage.
Website
When we first partnered with Private Wealth Partners, their website concept was rooted in a traditional advisor aesthetic — text-heavy layouts, muted visuals, and limited storytelling. For a firm with a 40-year history of guiding families and institutions, the site needed to feel more modern, navigable, and personal.
We redesigned the website from the ground up to bring the new brand identity to life online. Elegant typography, a soft color palette, and thoughtful photography convey warmth and professionalism, while clear navigation and concise messaging make the firm’s services and philosophy easy to understand. Subtle motion and layout refinements add depth without distraction, creating a calm, confident experience.
