MEDIA CAPITAL TECHNOLOGIES
We helped Media Capital Technologies establish brand cohesion across ventures and built the investor deck for MCT Credit Solutions — a substantial project requiring both capital markets and design expertise.
Brand Cohesion Across Ventures
MCT came to us with an existing logo that wasn’t up for a full redesign, but they wanted to explore how their identity could extend across a growing set of ventures. We developed a “family of brands” concept — a system of related marks designed to bring cohesion while allowing each product or strategy to stand on its own.
One of those refinements, the MCT Credit Solutions logo, became the adopted mark for their new private credit fund. Alongside the logo family, we also established a supporting visual system — selecting fonts, defining a color palette, and developing iconography — giving MCT the building blocks for a cohesive brand presence moving forward.
Investor Deck
For the launch of MCT Credit Solutions, the firm’s private credit fund, we built an institutional-grade investor deck entirely from scratch. This was a substantial project that required both our capital markets expertise and design capabilities.
We translated a complex, highly specialized investment strategy into a clear, compelling presentation — structuring the narrative, refining the messaging, and designing a polished, professional deck that positions MCT as a sophisticated player in private credit.