WESTEND CAPITAL MANAGEMENT
WestEnd Capital Management partnered with us to elevate their communication strategy. A redesigned website reflects their bold investment philosophy, while a new pitch deck, monthly newsletters, quarterly reviews, and LinkedIn posts keep their audience informed and engaged.
Website Redesign
WestEnd Capital’s previous website had the look and feel of a standard advisor template — image blocks, generic copy, and little to differentiate the firm. For a manager with a distinct strategy and strong performance, the site wasn’t telling the right story.
We designed a new site that matches WestEnd’s bold investment philosophy. Clear, direct messaging highlights their focus on accelerating earnings growth and their track record of outperformance. A clean, modern design brings that message forward, while intuitive navigation makes it easy for investors to explore strategies and results.
VISIT SITE
Investor Deck
Going into the logo process, we sought to create a mark that could serve as a mascot for the Scratch & Peck team to adopt. We designed “Mona,” the name given to the chicken, to honor the former logo and the way she was displayed on packaging. We retained the seal and visual elements, while updating the style to give it a woodcut, agrarian feel. The full-scale Mona incorporates Mt. Baker, the view from the Scratch & Peck headquarters in Burlington, WA.
Ongoing Investor Communications
We’ve partnered with WestEnd since 2012 to manage their client communications — ensuring investors stay consistently informed and engaged.
Every month, we produce newsletters that deliver timely strategy updates, written in WestEnd’s voice and presented in a clean, branded design. Each quarter, we create in-depth review PDFs that combine thoughtful commentary with clear visuals. We also handle email distribution and LinkedIn posts, making sure every update looks professional and reaches the right audience.
SEE EXAMPLES
Going into the logo process, we sought to create a mark that could serve as a mascot for the Scratch & Peck team to adopt. We designed “Mona,” the name given to the chicken, to honor the former logo and the way she was displayed on packaging. We retained the seal and visual elements, while updating the style to give it a woodcut, agrarian feel. The full-scale Mona incorporates Mt. Baker, the view from the Scratch & Peck headquarters in Burlington, WA.