NEXT INVESTORS
NEXT Investors, a growth equity firm investing in financial technology, engaged us to build their brand from the ground up — a modern visual identity, website, pitch deck, LinkedIn management, event planning, and business cards with QR-linked vCards that reflect their tech-forward edge.
Brand Design
NEXT needed a brand identity that reflected their institutional pedigree and focus on financial services technology. We created a complete visual system — including the logo, secondary marks, typography, color palette, and custom iconography — designed to feel sophisticated, confident, and enduring.
The branding balances strength and precision with approachability, aligning with NEXT’s reputation as a trusted partner to founders and investors in fintech and enterprise software. Every element was built to scale seamlessly across digital, print, and presentation environments.
Website
Upside designed and built (from scratch) a website that positions NEXT as a leading force in financial services technology and enterprise software investing. The design emphasizes precision and professionalism, while the messaging focuses on NEXT’s differentiated experience, disciplined approach, and proven results.
The result is a digital presence that matches NEXT’s reputation — modern, credible, and distinctly institutional.
VISIT SITE
Investor Deck
NEXT Investors engaged us to redesign and polish the messaging of their pitch deck, a substantial project that required both deep capital markets understanding and creative execution. The goal was to produce a presentation that could meet institutional standards while clearly communicating NEXT’s strategy, track record, and edge in financial technology investing.
We created custom layouts, infographics, and case study pages to bring complex investment data and themes to life. The design leverages NEXT’s new brand system for consistency and impact, blending sophisticated visuals with precise, investor-focused storytelling.
Business Cards
Upside designed business cards that feature clean typography, subtle color accents, and thoughtful use of white space to reflect the firm’s institutional identity.
A distinctive feature is the inclusion of individual QR codes, allowing recipients to instantly save each team member’s contact details via personal vCard links.