NEXT INVESTORS
A local boutique wealth manager in search of a more personalized, authentic brand identity and communication strategy.
Brand Design
Simplifying the names down to a more memorable acronym was our first priority. We wanted to make it very clear what service this business provides. We then paired the classic letterforms of this traditional Roman typestyle with a strikingly simple and modern sans serif to fully embrace both the professionalism and personalization of the business. Anchored above, a simplistic graphic of mountain tops to represent the Pacific Northwest and a nod to the previous logo.
Website
Going into the logo process, we sought to create a mark that could serve as a mascot for the Scratch & Peck team to adopt. We designed “Mona,” the name given to the chicken, to honor the former logo and the way she was displayed on packaging. We retained the seal and visual elements, while updating the style to give it a woodcut, agrarian feel. The full-scale Mona incorporates Mt. Baker, the view from the Scratch & Peck headquarters in Burlington, WA.
VISIT SITE
Investor Deck
Going into the logo process, we sought to create a mark that could serve as a mascot for the Scratch & Peck team to adopt. We designed “Mona,” the name given to the chicken, to honor the former logo and the way she was displayed on packaging. We retained the seal and visual elements, while updating the style to give it a woodcut, agrarian feel. The full-scale Mona incorporates Mt. Baker, the view from the Scratch & Peck headquarters in Burlington, WA.
Business Cards
Going into the logo process, we sought to create a mark that could serve as a mascot for the Scratch & Peck team to adopt. We designed “Mona,” the name given to the chicken, to honor the former logo and the way she was displayed on packaging. We retained the seal and visual elements, while updating the style to give it a woodcut, agrarian feel. The full-scale Mona incorporates Mt. Baker, the view from the Scratch & Peck headquarters in Burlington, WA.