MADISON CAPITAL GROUP
Madison Capital Group wanted to modernize their brand — from redesigning the logo and building a full style guide, to bringing their website to life with dynamic visuals and clear messaging.
Brand Identity
When we first met Madison Capital Group, their brand identity consisted of a single logo that leaned heavily on traditional real estate motifs but lacked modern refinement. For a firm with 25+ years of deal-making experience across multiple property types, the identity didn’t reflect their sophistication or breadth.
We redesigned the logo with a cleaner, more modern look and developed a full brand style guide to carry the identity across all applications. This included a refined color palette, new typography, and supporting iconography — giving Madison Capital a professional, consistent visual system that matches their reputation in the market.
Website
Madison Capital Group’s previous digital presence didn’t reflect the scale or sophistication of their platform. It was dated, sparse, and failed to capture the breadth of the firm’s investment and advisory capabilities.
We brought their website to life with a modern design, dynamic visuals, and clear messaging that highlights both their 25+ year track record and their forward-looking approach. The new site balances Madison’s transactional expertise with storytelling — showcasing their services, experience, and values in a way that resonates with clients and partners.
The result is a digital presence that feels polished, professional, and aligned with the caliber of Madison’s work.