ASCENSION CAPITAL
This wealth management firm needed a refreshed identity to reflect their loyalty and longevity, but also to demonstrate a focus on the future. The visual focus on sailing and water was meant to convey calm and steady handedness, with messaging focused on values and confident decision-making.
Rebrand
Our redesign introduced a refined identity system that balances tradition with a modern edge. The updated logo builds on Ascension’s symbolic “A” while simplifying its geometry for a clean, professional aesthetic. We paired it with a stronger, more versatile wordmark and rethought applications for signage, web, and client-facing materials.
The result is a brand identity that communicates stability, expertise, and trust — values at the core of Ascension Capital — while positioning the firm as forward-looking in a competitive investment management landscape.
Website
Ascension Capital had a long-standing digital presence, but their website no longer reflected the firm’s caliber or the full breadth of services they provide. The structure and messaging left visitors with only a partial picture of the value Ascension delivers to individuals, families, and businesses.
Our redesign gave the site a fresh, modern design framework — clean lines, intuitive navigation, and a visual system that reflects the firm’s professionalism and approachability. Equally important, we worked closely with the team to refine and expand the messaging, ensuring that visitors immediately understand Ascension’s purpose, values, and comprehensive services.
The result is a site that not only inspires confidence but also tells a clear, compelling story of who Ascension is and how they serve their clients.
VISIT SITE
Investor Deck
Ascension’s original pitch materials were more like a brochure — text-heavy, light on design, and without a clear visual hierarchy. While it contained important information, it didn’t showcase the firm’s values, services, and strengths in a way that would resonate with today’s sophisticated investors.
We transformed the materials into a polished, modern pitch deck. The new design is streamlined and visually engaging, with clear storytelling that highlights Ascension’s purpose, values, services, and investment philosophy. Case studies and team profiles add credibility, while clean layouts and consistent branding make the content easier to digest and far more compelling.
eBook + Digital Marketing Campaign
401(k) plans are a core part of Ascension’s business, and they needed a way to reach small- and mid-sized business owners with clear, valuable education. We created an eBook, Benefits with Benefits, that explained the challenges employers face with retirement plans — and how Ascension can help solve them.
The eBook became the centerpiece of a broader campaign. We launched paid LinkedIn ads, paired it with a webinar, and equipped Ascension’s advisors with a resource they now use directly in conversations with business owners. The effort generated new business opportunities and reinforced Ascension’s credibility as a thought leader in the retirement plan space.
This project showcases our ability not only to design compelling collateral, but also to build full campaigns that connect creative work with measurable results.
DOWNLOAD THE EBOOK
Newsletters & Insights
We also create and manage Ascension’s ongoing investor communications, including monthly thought leadership newsletters and quarterly investor letters.
We ensure the content is clear, timely, and aligned with the firm’s values, keeping clients informed and engaged. Beyond the writing, we design and distribute these communications through branded email campaigns — so every touchpoint looks professional and polished.
The result: consistent, well-designed updates that build trust, reinforce expertise, and keep Ascension’s clients connected to the firm.
Branded Collateral
From business cards to notebooks to apparel, we extended Ascension’s identity into the everyday touchpoints clients see and feel — creating a consistent, professional brand presence across the board.